We serve high achievers. We coach courageous people. Our clients are open to change and to evolve. We help people who are always hungry to learn, to grow, and to expand their minds and bodies. Our clients strive for more. They embrace each project as a process, each challenge as an opportunity, each lesson as an achievement.
For our clients there is no good or bad feedback--there is only feedback. For them what matters is how to use it to grow and to keep learning. Our clients are looking for more than a one-time evaluation, an assessment, or a review. They value the keen observation of an external guide that has their best interest at heart and none of the bias.
We coach hard workers. We coach people who know that hard work is the continual commitment to the fundamentals and the basics. Our clients are in an endless journey of refining and recommitting to their core values. They want to get rid of the junk, the shiny objects, and the distractions. They are completely dedicated to the essentials.
Most of the people we see are trying really hard to do all the right things. However, they feel like all their efforts are disconnected. They try their best to piece all the information together. But it ends up being a hodgepodge of training plan spreadsheets, nutritional challenges and dogmas, and instagram motivational quotes. We start by really getting to know our clients and their needs. Then we focus on providing a unified plan uniquely tailored to what they need. We make sure our efforts and theirs are in full harmony.
When our clients come to us, at first they are mostly focused on results. In most cases it’s numbers the only real feedback they are getting from their efforts. It is them versus their results, which is a lonely and frustrating road. We help them interpret their metrics under a broader and scope so that they can understand the difference between results and outcomes. We shift their attention to what they can do to embrace the process they are in. We change frustrated PR hunters, into perpetual growers and learners.
We see so many people working so hard for so little. Their inputs are much greater than their outputs. We cannot stand wasted efforts. We change that. We make sure that our client’s efforts are fulfilling and rewarding. We make sure our clients thrive by guaranteeing that our coaching and our programs are focused on the big and important things in life. We want our clients to get much more out than what they came for. We produce better humans.
Our work with you is based on open and direct communication. During our first call we will lay the foundation. The main objective of the first call is to know exactly what you want. Based on this initial screening we will proceed to give you different physical, nutritional, and mindset assessments. These will tell us what you need, and more importantly if we are the best fit for you, and you for us. You don’t need to pay for any of this, all we ask from you is to take action and to give your most honest effort to our assessments.
We will create a concerted plan of nutrition, fitness and lifestyle for you. We will clearly explain the purpose and intention behind our methodology. We will work closely with you to define the metrics that will really capture your progress. You will know exactly what we are doing and why. We will make sure you have no doubts about what we will achieve. We want you to be solely focused on execution.
Learning happens when you reach outside your element, when you push the boundaries, when you test the limits. On the other hand, growth happens in that zone where you are successful with guidance, but unsuccessful otherwise. This is what we call the Thrive Zone. Our coaches task is to keep you exactly there. Our aim is to give you the stimuli you need to be successful in pushing your boundaries. We are here to always keep you learning and growing.
For us, self-mastery is neatly defined as the intersection of optimal bio-mechanical, bio-physical and behavioral adaptations. We know you can make progress in any of these areas without working on the others. But we also know that in order to maximize your potential within any area you need to improve and work on the others. In our model your performance is always limited by your weakest adaptation. We make it our job to create contexts in which you get the right stimuli to improve all of them. We want to have you always in the sweet spot. We don’t believe in “good enough”. We believe in Awesome.
Achieving your true potential requires all your efforts to work in unison. Segmented programs give segmented results. We provide you with a complete and comprehensive system. Your coach is here to make sure your fitness routine, your nutrition habits and your lifestyle are all complementary and in-sync. All your efforts will be in a constant state of flow.
Coaching is more than accountability and knowledge. Our coaches are guides. They are there to provide honest feedback, tough love, and to make sure you are meeting your own standards. We are here to make sure your habits are bringing you closer to who you want to be. Our coaches don't want you to follow them, our coaches want you to follow your true self.
Quality is a mindset. It relies on accepting you are never over the fundamentals. It is built on the constant drive to elevate the basics. You only achieve it when you truly accept that you can always improve, that you are always a learner. This acceptance is a daily task, it requires your actions become statements of who you want to be. This is how quality is bred.
"Juan is the best coach I have ever had. He is real, honest, straightforward, caring and upbeat!"
"Working out with Juan has changed my life for the better. I am sick less, I have more energy, I feel good about my body, and I have learned that anything is possible with steady and consistent practice."
"I starting feeling like an athlete. There is all kinds of hard stuff in life, but when it comes down to one of the most basic things about being alive, it's using this incredible body machine we have and taking care of it as best as possible. It was like the perfect storm of awakening to my physical and emotional health, meeting an amazing teacher, wanting to learning new and fun things, realizing that I have strengths, and that fitness IS a part of my life, and it is not an isolated ideal but a part of the whole that makes me feel like me."
"Juan is really devoted and will definitely tailor the training to your goals."
"Juan knows how to push you within your limits--making each workout a chance to succeed. I finish each workout feeling sweaty, exhausted and like I just killed it."
"Everything. First, my form. I realized I've been doing all my movements wrong. My accountability also changed. I wanted results, but I needed someone to make me feel accountable for them. Someone who cared. Believe me, I've signed up to a bunch of gyms and get their free coaching session with an employee of the gym. He will "design" my workout and give me a piece of paper with the exercises I needed to do. This never worked for me. He was not interested on my results or my progress. With Juan was different. He designed a program for me, and my needs. Based on what I wanted to accomplish. And he help me get there. It was still up to me to get there. But his accountability gave me persistence and helped me organize myself. Understand what I could do and discover what I was capable of."